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DTNYXE brand development
Downtown Saskatoon
Brand & Design / Communications
Saskatoon’s central business district has evolved into a vibrant, energetic hub with fresh, contemporary spaces, retail shops and restaurants and it needed a rebranding to reflect that change. We led the strategy, planning and launch for Downtown Saskatoon, creating a new identity built on Saskatoon’s airport code (YXE) and designed for use on the social and digital channels most familiar to businesses, customers and travelers.
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