A free HR resource returns for non-profits

Imagine Canada
Brand & Design

Imagine Canada is a national organization that takes a leadership role in defining, promoting and strengthening the charitable sector in Canada. 

Creative Fire partnered with Imagine Canada to brand a recently restored HR toolkit that in years past had provided the charitable sector with free and accessible HR resources. We created a new name and logo that was both translatable and culturally appropriate in both English and French. It was a rewarding experience for our team, knowing that this resource will provide relevant and timely information to smaller organizations unable to afford a full-time HR specialist. 

English and French Versions of the Logo