News & Insights.

The latest Creative Fire news, as well as insights and opinions from our team of thought leaders and industry experts.

  • Creative Fire welcomes Jordan Baptiste as new Partner & President

    Creative Fire welcomes Jordan Baptiste as new Partner & President

    Creative Fire is excited to announce that Jordan Baptiste has joined the team as Partner & President. The appointment marks a key moment for the company, reflecting its strong commitment to Indigenous leadership and innovation. Jordan’s journey as an Indigenous leader spans multiple sectors and has been shaped by his focus on uplifting communities and…

  • GroupM Canada and Creative Fire partner to enable Indigenous opportunities and advance reconciliation

    GroupM Canada and Creative Fire partner to enable Indigenous opportunities and advance reconciliation

    Monday July 15th, 2024 – Toronto and Saskatoon, Canada GroupM Canada, WPP’s media investment group today announced a partnership with Creative Fire, a 100% Indigenous owned strategy consulting, engagement, communications, and creative firm. The collaboration will be focused on to driving investments and opportunities for Indigenous Peoples and businesses in Canada. GroupM and Creative Fire…

  • Recognizing National Day for Truth and Reconciliation – more than a social media post

    Recognizing National Day for Truth and Reconciliation – more than a social media post

    If you’ve been thinking about committing to a Reconciliation Action Plan (RAP) for your company, but not sure what to expect or how to get started, we’ve created a series of virtual “Fireside Chats” to help you on your journey.

  • Introducing the first Creative Fireside Chat on Reconciliation Action Plans 

    Introducing the first Creative Fireside Chat on Reconciliation Action Plans 

    If you’ve been thinking about committing to a Reconciliation Action Plan (RAP) for your company, but not sure what to expect or how to get started, we’ve created a series of virtual “Fireside Chats” to help you on your journey.

  • Three tips for Indigenous participation in mining: Lessons learned from PDAC

    Three tips for Indigenous participation in mining: Lessons learned from PDAC

    Even though mining provides economic development opportunities, the industry must improve the way Indigenous communities are engaged.

  • Dazawray Landrie-Parker wins CNS Education and Communication Award

    Dazawray Landrie-Parker wins CNS Education and Communication Award

    Dazawray Landrie-Parker wins the Canadian Nuclear Society’s Education and Communication Award

  • 107 Calls to Economic Prosperity

    107 Calls to Economic Prosperity

    Called “the blueprint to achieve meaningful engagement and inclusion of Indigenous Peoples in the Canadian economy,” the National Indigenous Economic Strategy For Canada 2022 is a catalyst for non-Indigenous organizations to embark on their own Reconciliation journeys through a Reconciliation Action Plan.

  • New Gold releases its 2021 sustainability report and its first TCFD report

    New Gold releases its 2021 sustainability report and its first TCFD report

    New Gold Inc. has launched its 2021 Sustainability Report – its first TCFD report (Task Force on Climate-related Financial Disclosures) – with its theme of “resilience”.

  • Watch the SMR panel at CNA2022

    Watch the SMR panel at CNA2022

    Creative Fire’s Director, Nuclear Sector, Dazawray Landrie-Parker, was the moderator for a special panel at the Canadian Nuclear Association’s 2022 Together for Net Zero Conference (CNA2022), which took place in April 2022.

  • Who is ESG for?

    Who is ESG for?

    In our second piece in our series called Reconciliation and sustainability from the Des Nedhe Institute, we highlight ideas that come from Indigenous leaders at the FNMPC Towards Net Zero by 2050 Conference and how they relate to current ESG practices. By taking a thoughtful look at who really drives and benefits from ESG initiatives,…