On January 31, Corinna Bork, Creative Fire’s Director of Communications, was invited to host a conversation about the role corporate communicators can play in supporting Reconciliation efforts in their organization. Sponsored by the BC Chapter of the International Association of Business Communicators (IABC), the event was attended by over 30 communications professionals from across British Columbia, who were keen to build cultural competency and play an active role in Reconciliation.
As an ally and an advocate for purpose-led organizations with over 20 years’ experience in internal and external communications, Corinna shared her own learning journey, supported by stories on how corporate Canada is taking steps towards Reconciliation. She offered guidance on how communicators can support this journey – from better understanding Indigenous audiences, to broadening communications channels and getting to know the Indigenous media landscape.
Participants left the workshop armed with practical tips and guidance on how to respectfully communicate with Indigenous audiences and inspired to dive deeper into the complex topic of Reconciliation in Canada.
Want to learn more about how business leaders, marketers and communicators can take action in Indigenous Reconciliation? Sign up for one of our upcoming workshops.