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Website planner

Thank you for considering Creative Fire. Kindly complete this Website Planner so we can determine if the unique aspects of your project align with our capabilities and availability.

Website Discovery
Who Are You?
Your Name*
Your Title
Organization Name*
Phone
Email*
About your project
Is this a redesign or change to an existing site, or a new site altogether?*
- New site
- Redesign
- Major addition or change
If you answered ‘Redesign’, what is the site’s URL?
If you answered ‘Redesign’, when was the last time the site was redesigned?
Describe the concept, project or service this site is intended to provide or promote.*
What are some of the fundamental issues you’re trying to improve or business problems you’re trying to solve with a site redesign? Or, if this is a new site, what’s its purpose?*
What sites do you consider competitors? Please comment on their strengths and/or weaknesses.
Aside from competitors, are there any sites you consider best-of-breed? (Could be completely outside of your business or industry)
What differentiates your site or idea from the competition?
Who on your end will guide this project to completion?
Who will be approving the different stages?
Who will be responsible for maintaining the site after launch?
About your audience
To the best of your ability, describe the primary and secondary users of your site.
What known needs are they bringing to your website? (Examples include: Curiosity about or passionate interest in subject matter, desire to help a cause/become involved, business need which requires a software solution.)
Into what general demographic or user groups do they fall? (Examples of user groups, on an educational site, might include parents, teachers, students, donors, and alumni.)
For the purposes of this new site or redesign, which of these groups are most important?
What primary action should a primary user take when visiting your site? (Examples include: registering for an account, subscribing to a newsletter, making a donation, reading editorial content, referring a friend.)*
What user needs does your existing site fulfill?
What needs aren’t being met? Where does the site fall short?
Why else do you seek a redesign?
About your brand
Describe in as few sentences or words as possible the feelings you wish your site to evoke, and the brand attributes you want it to convey. (Sample feelings might include: warmth, friendliness, reassurance, comfort, or excitement. Sample brand attributes might include: caring, honesty, humour, professionalism, intelligence, technological savvy, sophistication, reliability, and trustworthiness.)
Using adjectives and short phrases, describe the site’s desired look and feel. (“Easy to look at, edgy, classic, up-to-date, crisp, modern, traditional, understated,” etc.)
Do you have a visual identity established, or is that something you need designed or evolved?
Features and scope
Does your plan include community or social features, such as user profiles, commenting, RSS feeds, forums, sharing, friend lists, rating/voting, user-generated content, etc.?
Does your plan include media-intensive components such as video, audio, podcasts and other rich media?
Is your current site powered by a content management system or publishing platform?
- Yes
- No
If you answered ‘Yes’, what do you like/dislike about it?
Are you looking for the redesigned/new site to be powered by a content management system or publishing platform?
- Yes
- No
If you answered ‘Yes’, do you have an idea of what solution you’re considering, or are you looking for us to provide recommendations?
Are there any third-party integration points we need to know about (interfaces to a CRM, e-commerce, mapping solution, social site or other use of a third party API?)
What are the estimated number of pages for your site?*
- 1-5
- 6-10
- 10-20
- More than 20
Would you prefer to complete this project in a single pass or split it up into phases (each requiring separate budgets)?
Have you already created the site copy?*
- All of it
- Some of it
- None of it
If you answered ‘Some of it’ or ‘None of it’, do you have a plan for tackling this effort? Do you need help establishing styles, devising a content strategy, or actually writing copy?
Design technology
Describe any technological requirements you haven’t mentioned in this Planner.
Time and money
If you’re working within a time frame, or have been given a mandatory launch date, list it here. If the project will launch in phases, list proposed milestones and dates.
Please tell us your budget for this project. Sharing a realistic assessment of what you have to spend on this effort will help us scope the engagement appropriately. While disclosing your budget might not be something you typically do, sharing this information with us now will greatly reduce the likelihood of both sides spending significant time and resources “shooting in the dark.”
Thanks!
We know this is a lot to ask right now, but it is a big, big help. Providing this information now will allow the project to move more quickly and smoothly.

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