Creative Fire is excited to announce that Jordan Baptiste has joined the team as Partner & President. The appointment marks a key moment for the company, reflecting its strong commitment to Indigenous leadership and innovation.
Jordan’s journey as an Indigenous leader spans multiple sectors and has been shaped by his focus on uplifting communities and creating sustainable growth. With a leadership style grounded in humility and resilience, Jordan is dedicated to building strong relationships that empower people and drive long-term success.
“I’m incredibly honoured to return to Creative Fire in this capacity,” said Jordan Baptiste. “Creative Fire has always been about bringing people together, whether that’s building connections between Indigenous communities, corporate Canada and government agencies or supporting initiatives that advance reconciliation. I’m excited to lead this talented team and continue our work of driving change.”
Sean Willy, CEO of Creative Fire’s parent company Des Nedhe Group, believes Jordan is the perfect fit for this next chapter. “Jordan’s appointment as Partner & President is an exciting step forward,” he explained. “His approach to business is all about creating value through community-led growth and fits perfectly with our vision of economic empowerment for Indigenous people. I’m confident that with Jordan in his new role, Creative Fire will continue to thrive and break new ground.” Under Jordan’s leadership, Creative Fire will focus on expanding its reach and building new partnerships, which will create even more opportunities for clients in both corporate and Indigenous sectors. This includes greater access to innovative, culturally competent solutions. The firm will remain focused on elevating Indigenous voices and creating lasting, positive change.