The annual report is a cornerstone of corporate reputation – a document built on data, details and deadlines, deadlines, deadlines. We help PotashCorp ensure stakeholders get the information needed to understand the company’s strategies and performance.
Sometimes, the big picture needs a bigger canvas. PotashCorp’s many relationships in the community provide opportunities to develop interpretive displays that share the Saskatchewan potash industry’s incredible stories of innovation, development and success.
Virtual Mine Tour
It’s not easy to get to a potash mine a kilometre underground – or to get potash from those ore bodies to farmers around the world. PotashCorp’s virtual mine tour – a mix of video and animation hosted on a dedicated microsite – was developed to let anybody anywhere get a taste of the potash industry. (No, do not lick your screen.)