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The Devil in the Details

It was a good newsletter, I thought. “You spelled his name wrong,” he said. He was the editor of one of the city dailies who volunteered on our editorial advisory committee. Throwing my newsletter down on the table, he stabbed his finger at the caption under the...

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Recognition and Relationships

For me, a successful relationship begins with recognition. It’s about removing whatever stereotypes I might harbour (we all do it) and letting myself learn and listen (ugh, we all don’t). It takes time to learn about an individual, a community, a group of people. But...

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Home

Home. The power of home, connectedness and family drew me back to Saskatchewan. After a year of living back and forth between Ottawa and Muskeg Lake Cree Nation, I knew I wanted to return to my roots, but a decision to come back required an opportunity to contribute...

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We have the best facts. Yuge, bigly facts

When an outrageous dark-horse candidate for the American president began his unlikely campaign, responsible journalists reacted responsibly: they checked the facts. “He’s lying,” they thought. “We can prove it; we’ll publish it and he’s done.” Astonished, they watched...

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Back-of-the-napkin communications planning

During an informal coffee shop meeting the other day with a colleague, I was reminded that approaches which come naturally to one profession can be pretty much unknown in another. Two takeaways came out of this. First, pay close attention to other people’s...

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Building Relationships

I get asked all the time why certain business partnerships work and why others don’t. In any partnership, the foundational base is the relationship that has been established by all participants involved. In the resource industry, many of us can tell early on which...

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WhyGDC?

I’ve been a member of the GDC since I was at design school back in the 90’s, back when it was called the Society of Graphic Designers of Canada (back when there were such things Societies, Leagues, and Guilds). For over a decade I also served on the chapter executive,...

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Happy #EdBallsDay!

Mistakes happen. You might forget to finish an email before sending or misspell your clients name. It happens. You fix the mistake and move on. But what if you accidentally tweet your name when searching on Twitter? Embarrassment? Sure. A nationally celebrated day? Of...

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The Hangover of Rapid Prototyping

For low stress and low impact applications, 3D printing in plastic is great for final working objects. However, it excels as a cost effective tool when designing parts for mass production or output in more robust (expensive) materials. The comparatively low...

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Shaun Wanted a New Business Card Holder

One day while cranking out another killer campaign, Shaun realizes that a Creative FIre Red business card holder is the key to bringing together his newly re-decorated office. Sleepless nights scouring Amazon and Etsy yield nothing. His office is hollow shell without...

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